by Kari Estrin
There’s lots of advice on how to have a successful career in music, but in the end, knowing these five tips will give you a “leg up.”. Of course, each of us may define what success is differently – but however you define it, these tips will also help you chart a steadier course along the way.
1) BE AN AUTHENTIC ARTIST
One of the best ways to stand out from the crowd is to be individual, be true to what special talents you have, what you’re writing and your vocal style. Although some artists may imitate others, your best shot (unless you’re into tribute bands) is in developing your own unique sound.
2) CRAFT YOUR ART
Sometimes the best song you ever wrote happened in five minutes with no edits. That is a gift from the muse, but that’s not always the usual case. Don’t be afraid to edit your songs to make them even better, take voice lessons if you need to hit the notes the way you’d like, or beef up your instrumental work with lessons when you’re starting out. Do what it takes to refine your sound by editing, rewriting, resigning and of course, practice. Reach out for help and expertise – it’s all around you and some of it is free for the finding!
3) DEFINE YOUR IMAGE/BRANDING
You may have written songs that are jazz, blues, pop, singer/songwriter and country, but just because you have all that talent, know what are you trying to project to your audience? It’s great to be multi-talented and to occasionally throw something atypical into a set artfully, but with so many choices of talent, you need to have a sound and image that people will instantly recognize as yours. Otherwise, you’ll dilute your appeal and have a harder time standing out above the crowd.
4) DEFINE YOUR AUDIENCE/WHO DOES YOUR MUSIC APPEAL TO?
Do you understand who comes to see you and if so, do you know can you reach them? Is Instagram or Twitter the social media your audience prefer – or are your fans mostly on Facebook? Knowing your audience, the medium that they will respond to in order to engage them to come to live shows, sell your music and reach them on an emotional level is important.
5) BE BOTH PROFESSIONAL AND SHARP IN YOUR BUSINESS:
Arrive at gigs on time and prepared; thank those who work with you or do your sound, serve the drinks or do your backstage catering and let them know you appreciate them. When you’re starting out and even after you “make” it, making those around you comfortable and valued goes a long way to your longevity in business. But learn your business as well – there are resources, including info on the ‘net to help you know the best way to negotiate a contract, how to deal with conflict, what are common music business practices, etc. There are plenty of people who might want to take advantage of you in the business, so if you know more about best how it works and are savvy, you’ll be more protected. Although many bands we may worship have/had a lot of that “bad boy” image – trashing hotel rooms, demanding those brown M & M’s,that’s generally not the smartest way to think you’ll advance yourself or survive in the business these days!
Kari’s wide expertise in the music industry spans four and a half decades. Starting in the early 70’s to her concert/festival production days in the 80’s in the Boston/Cambridge area (Harvard, The Berklee, Symphony Hall, Newport Folk, etc) Kari carved out her national reputation. She managed/booked/tour managed guitar legend Tony Rice in the early 80’s and world music act, The 3 Mustaphas 3, who reached No. 1 in Billboard Magazine, truly establishing Kari as a sought after professional. Her groundbreaking Career Assessment System predates “coaching” and has helped a wide variety of artists, from beginning to established, to take their careers to new heights and expanded levels as Kari pioneered working with the “whole” artist in her integrative and holistic approach. She is also is an acoustic music radio promoter and her artists have topped the Folk DJ charts for roughly 17 years. http://www.kariestrin.com
For more information on entering IAMA (International Acoustic Music Awards), go to: http://inacoustic.com