Top Seven Rules For Getting Music Gigs
by Tessie Barnett & Jessica Brandon
Are you looking for Gigs? Here are a few helpful tips for the best practices in the gig business.
Many artists and professionals have built a solid, organic following with their talent but struggle to get beyond a certain threshold. It’s a point at which some artists give up and others get big. It is possible to grow your business to the level of name and brand recognition. It just takes consistent movement, time, and exposure. By incorporating these tips into your own business, you can attract loyal clients and jump to the next level in your career.
- Be Passionate
When you’re performing or engaging with your fans, there needs to be energy—and lots of it. An audience can very clearly see when an artist has become stagnant or bored. Having experience in your field is a benefit for obvious reasons, but after the initial excitement of performing wears off, you should be aware of how that affects your output.
Try to push yourself at all times. What would be an unusual addition to the song you’ve gotten hundreds of requests for? What could you bring as a visually appealing element to your performance? How can you get closer to the audience? The performers who involve their fans make a lasting impact, and those fans are eager to tell others about it.
- Be Open
Too often, entertainers will pass up an opportunity to perform because it doesn’t pay well—or at all. Yes, it’s a controversial subject and this is your livelihood we’re talking about. But in order to increase your exposure and networking opportunities, it’s going to require a little give and take.
Charity and nonprofit functions are just a few events that will request donated performances. We’ve seen many artists advance their business by taking advantage of this outreach. The event organizers responsible for raising funds for a particular cause have to entice people to attend. What better way to do that than with live entertainment? With that in mind, they’ll promote your talent to the community as it benefits you both.
These charitable events are typically attended by community leaders, business owners and journalists, so the exposure and networking opportunities can be well worth a performance donation.
- Be Everywhere
Speaking of networking…
It’s imperative to take advantage of the outreach capabilities available through social media. These days, artists are able to connect with fans more than ever, so it’s become easier for them to expect this direct engagement. In order to gain traction in your industry and build a loyal following, you’ll want to make yourself accessible. Your social media platforms can be used to promote your talent, of course, but it has increasingly become a way for your followers to get to know the person behind the talent.
Networking is about creating ongoing relationships. As your business grows and your calendar starts to fill up quicker, you may find it difficult to maintain each of these relationships. Your network can evolve on its own simply by displaying client reviews on your website. A recent consumer review survey showed that 88% of consumers trust online reviews as much as personal recommendations.
Request reviews from your client right after a show when your performance is still fresh on their mind. This is the optimal time for feedback. Fans are still pumped by your intense energy and often times want to give back any way they can.
Another benefit to the review process is that it requires the client to list details that, over time, could be forgotten. Because they took the time to reflect, your performance can be imprinted in their memory which will make them more likely to recommend you.
We’ll be sure to keep you up-to-date with any new trends or practices that can help you get more gigs. Until then, be passionate, be open, and be everywhere.
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” -Steve Jobs
- Know Your Music Inside-Out.
There is a need to be not just “good enough”, but GREAT. Why settle for less? Whatever developing stage you are at, go beyond it, re-commit yourself to your instrument or voice. Take lessons, or better yet, sit yourself down and watch on YouTube or at your CD player and choose a favorite musicians record, and listen closely to what they are playing. then re-play it, and re-play it again. Challenge yourself to go beyond your limitations. Who knows, maybe you will fall into some new territory, wherein you will find yourself, your “sound”, and increase your chance to stand out from all the mediocrity that is your competition.
Believe it or not, record labels love to hear innovative, accessible new sounds. Actually in their heart of hearts, that is what they are really hoping to hear on every new demo, and from every new act they go see at a live venue. You see, in the business of music, when we hear something new, original, and accessible to people, we can then invest in you with more security, believing that if we put our “label brand” on you, with our talents of promotion and marketing coming to the front, then we “have something”, and your music becomes our music, and we work together to broaden you audience appeal.
- Make Set Lists
To some this is a regular, fundamental practice. To others, there isn’t much thought put into it, or they don’t make one at all.
There are several advantages to taking the time to write out a set list:
When each band member knows what song is next, the show will run much smoother.
You can properly time your set.
You’ll learn how to make the show flow and reduce or eliminate “dead-air.”
You’ll be able to go back over it and review what worked and what didn’t work.
There is a definite art to constructing a good set list – especially one that works well over and over again. When it’s done correctly, you’ll consider keys, tempos, genres, and especially – your audience, and put it in an order that makes sense.
The primary objective is to take people on a ride by dictating the mood in the room with the way you put your sets together. Creating and utilizing great segues and medleys is also a must to keep things moving and to keep the crowd engaged. With practice and tweaking, you can come up with brilliant set lists that make your band look like pros.
- Pick the Right Songs
This is perhaps one of the most crucial aspects of your live show. There are many factors to consider including your genre, the ability of the musicians in the band, the venue, and the type of gigs you are playing.
The priority here, of course, is to make sure that the crowd is enjoying the show. If someone has walked into the room where you’re performing, they’ll be much more likely to stay if they like the songs you’re playing. You’ll never be able to please everyone, so you want to focus on what the majority of people want to hear. It’s important to always remember that you are not playing for you, but rather, you’re playing for the people that are listening to you.
- Know Your Audience
As previously mentioned, your show and song list should be catered to the people in attendance. If you have a regular following, you should have a good idea of the kind of music that they expect to hear you play. Just like a company that has a physical product that they are looking to sell, your band has to have an intimate understanding of what the people want.
One of the best ways to determine the preferences of the crowd is to simply talk to them individually. Ask them what they like and don’t like, why they like you, and how they think you could improve. Quite often, you won’t even have to ask, and people will just voluntarily offer up information. Your job in this case is to simply pay attention and take it all in. Then you can process what you have to work with and base your presentation on what will yield the best results for everyone involved.
GigSalad is the largest entertainment booking platform in the U.S. and Canada. This marketplace connects event hosts with entertainment. GigSalad can help you do what you love. www.GigSalad.com
For more information on IAMA (International Acoustic Music Awards), go to: http://www.inacoustic.com